What’s the Deal with Hard Rock Cafe?

Rick Steves' Travel Blog
What’s the Deal with Hard Rock Cafe?

outside of a hard rock cafe in lisbon, portugal

 

You find Hard Rock Cafes at landmark locations all over Europe. And you find tourists that, like pilgrims, seek them out and buy a T-shirt there. I have never understood the allure.

Can anyone explain to me the appeal of this bit of American rock ‘n’ roll culture overseas? Drop me a line in the comments below, on Facebook, or on Twitter.